Start-up is all abuzz, but what about scale-up?

The thought provoking Industrial Strategy from the Secretary of State for Business, Energy and Industrial Strategy, the Rt. Hon. Greg Clark

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Dating rules for marketing

Dating and marketing are, in many ways, the same game. Shockingly though, many unthinkable dating faux-pas are frequently committed by marketers, no wonder consumers are unimpressed!  Join the dots below and see if you need to rework your charm offensive! About Dipsta.com is a new generation “Win or Buy” marketing & e-commerce platform. We offer game-like … Continue reading Dating rules for marketing

What is gamification marketing and why you need to know

In “Wonderland – How play made the modern world”, the New York Times bestselling author Steven Johnson argued that many of humanity’s breakthroughs are the product of people wanting more play. Problem solving is often solving the problem of jadedness.  And jadedness is precisely why getting through to consumers are increasingly difficult. There are simply too … Continue reading What is gamification marketing and why you need to know